Amazon global set up shop in Asia Pacific, head wear 竫 Fiji (Cindy Tai), said: "Amazon Business on a global scale unceasingly rich buyer supplier selection for enterprises and institutions and simplify the procurement process, as well as global sellers, including China sellers brought rich customer resources and continuous purchase demand. With the global Business development of Amazon Business and innovative services and tools, Chinese sellers will reach more high-quality enterprise and institutional buyers in the world, expand the layout of cross-border e-commerce export, and rapidly and effectively develop the global commercial procurement Business.

Amazon Business was officially launched in 2015, which not only reflects Amazon's advantages in selection, service and value, but also introduces a number of new services and functions for corporate and institutional buyers to meet the procurement needs of organizations of different sizes from small and medium-sized enterprises to large multinational companies. A broad customer , the layout of the global site, and continued innovation are key elements to drive Amazon Business to make good progress globally.

· extensive customer : Amazon Business serves millions of corporate and institutional buyers from different industries around the world, ranging from start-ups and small and medium-sized enterprises to large multinational companies, covering multiple fields such as hospitals, universities, fortune 500 enterprises, government agencies, day care, restaurants and laboratories. In the United States alone, nearly 80 of the 100 largest education institutions in the United States use Amazon Business. Amazon Business also serves 55 fortune 100 enterprises, more than 50 top 100 hospitals in the United States and more than 40 local governments in the top 100 population. A diverse and broad range of corporate and institutional buyers increases procurement requirements and provides a rich Business opportunity for sellers in different areas of Amazon Business.

· global site layout: in 2018, Amazon Business successfully launched online in both Amazon Italy and Spain, and Chinese sellers' investment plan was launched simultaneously. At this point, there are 7 websites of Amazon Business worldwide open to Chinese sellers, including Amazon USA, UK, Germany, France, Japan, Italy and Spain. Local business and institutional buyers can also easily place orders in the local language and enjoy convenient local delivery services. The global layout of Amazon Business will help global sellers reach more corporate and institutional buyers on the international site and further develop the global Business.

· continuous innovation: adhering to the principle of "customer to customer", Amazon Business keeps innovating. Last year, Amazon Business released a number of innovative initiatives to provide more convenient and transparent procurement channels for corporate and institutional buyers. These include Business Prime Shipping, Guided Buying, Workflow Approval and qualified Supplier Filtering, which further helps companies streamline their procurement processes, increase transparency and help organizations save on purchasing costs.

Chinese sellers respond positively to Amazon Business. ORFORD, an office furniture company from changzhou, jiangsu province, has more than 10 years of foreign trade experience and has become a model of utilizing cross-border e-commerce transformation and expanding overseas markets. According to Sophie, director of operations of ORFORD, "in 2016, we started to expand the enterprise purchase Business of Amazon American site through Amazon Business, and the sales in the first half of 2018 increased by nearly 300% compared with the first half of 2017. As a manufacturer, we initially lacked understanding of the end customer. With the help of Amazon Business, we have directly contacted high-quality customers such as famous universities, research institutes and enterprises in the United States, and made direct understanding and feedback on the real needs of customers. Early this year, we first landed at Amazon European site Amazon Business and soon received orders from corporate buyers. Relying on the experience accumulated in the us site and making full use of functions such as amazon ladder price, online inquiry (RFQ), Bulk Supply Store and amazon logistics (FBA), we provide customers with better services. In just half a year, ORFORD has achieved rapid business development in amazon UK and Germany. We plan to continue to expand our European site and become a worldwide supplier!"